Archive for October, 2013


The First of the MALTernatives

Beer is NOT suppose to be clear

…is it?

Zima01

Zima
1993 – 2008

You remember Zima…don’t you?

Here’s what I remember about Zima

It was the end of summer of 1994 when I first tried the alcoholic malt beer beverage known as Zima. It came out about a year earlier, but I had no desire to try it.

I know why too.
(I usually try new things at least once)

But the main reason I didn’t like Zima (without trying it) was because it was pretty much labeled a “girly-man” beer by every dude I came across. Whether they tried it or not (mostly NOT), I was told that it was considered a “woman’s beverage” – like a wine cooler.

Trust me – Zima was NO wine cooler.

I was 23-years-old when I bought my first six-pack of Zima…
curiosity got the best of me.  But for the record, I also bought a case of Old Milwaukee.
That’s right, Old Milwaukee – The Best Beer in the World.

I can honestly say that I thought that Zima wasn’t bad. It was zomething different (get it?)…I’ll give it that. It sure didn’t taste what I expected. It sort of reminded me of a flat Sprite, but beer…?

It didn’t taste anything like beer at all.

(become a FAN on my FACEBOOK FAN PAGE)
The Story on Zima

In 1993, the Coors Brewing company came up with a different way to brew beer. It had something to do with “charcoal filtering”, in which doing so removed that golden hue and MOST of that “beer taste“. Rumors went around that Zima didn’t contain alcohol and that breath analyzers couldn’t detect it.
These rumors were false.

This also started the “clear craze”. Miller came out with “Qube“,  Pabst Blue Ribbon’s “Izen Klar“, Stroh’s “Clash“, and even Pepsi came out with “Crystal Pepsi“. It even hit the deodorant department with a clear gel by Mennen.

Zima soon became popular among females, so that made it even more “untouchable” among those who considered themselves manly. Being male and seen holding a Zima wasn’t “macho“, in fact, it was reason enough to get ridiculed even by the closest of friends (even if it was under their breath and/or behind your back). Zima had no place in a “real man’s” fridge.

It became obvious that Zima was being considered a wine cooler, although it was not intended to be as such. In fact, Coors made sure that any business selling Zima was to keep it away from the other wine coolers.

Although Coors sold over one million barrels in its first year, after two years, they barely sold over 400,000 barrels. Being that females seem to be the only buyer of the clear malt beverage, it just wasn’t enough. It’s been reported that Coors spent anywhere from $35 million to $50 million in advertisements alone in its first year (more than their MAIN product, “Coors Light“) targeting young men.

Then came Smirnoff Ice.

Smirnoff Ice” soon hit the shelves and it soon got the impression that it contained vodka (which it didn’t) and this was about the time that Coors decided to boost the alcohol content in Zima to 5.4% and give it a golden hue – calling it “Zima Gold“. It tasted like a flat Sprite (a bit sweeter) but with a bourbon hint of flavor. It was all they had to give “Smirnoff Ice” a challenge.

It didn’t work.

Now Miller had finally pulled their “Qube” off the shelves as well did Pabst’s and Stroh’s, but Coors still had some ideas brewing in their heads and gave Zima another chance. So in the year 2000, they totally changed their formula, making it taste more like Sprite (but not quite), and also came up with a new ad campaign. They made Zima seem like the ideal beverage for really, REALLY hot days. It bounced back briefly, but just shy of a quarter of million barrels. Coors Light sold over 16 million barrels that same year.

But wait…Zima had another idea.
They made a variety of flavors – pineapple being the favorite.
They boosted the alcohol content in another brand of Zima to 5.9% and called it “Zima XXX” in the year 2004.

This didn’t work either.

By this time Miller and Coors merged together forming the MillerCoors, LLC and on October 10, 2008, they announced the discontinuation of distributing Zima in the United States. Because of its expensive process to brew Zima, along with the tax hike in Utah and in California (and California being the top marketing state) it didn’t make sense to continue on with the product.

That’s right…discontinued distribution of Zima in the United States.
Zima can still be purchased in Japan.


What is it?

What does it mean?

Posted near Randolph Street

Posted near Randolph Street

With a camera in hand and an hour to kill, I noticed this sticker posted on a lamp post. It looked cool; with the hash-tag(#) in front of the word RILLA; spelled out in lower case letters. The hash-tag in front of the word RILLA instantly made me think of Twitter. It was obvious an advertisement for “something” and they were going through a social network.

Cool.
I do that too.

So I took a picture – trying to be all “artsy”…
…I have to admit it didn’t turn out that bad.
I like it.

But what is RILLA? I have to know.

The Search Starts with Twitter

Tweeting into the Unknown
This is what I Tweeted

Walking around #Chicago and I noticed this sticker… #rilla
Thought I’d post it on Twitter and see what happens.
pic.twitter.com/M7tsTB33X5

At first it was quiet. I didn’t get a response right away, so I furthered my investigations onto YouTube.

The first video I watched that was associated with the word RILLA was a 2:45 video (rap) with an awesome piano riff. It was posted about 6 months ago and with the condition of the sticker on the lamppost – this could be a match…but I shall continue on.

Thumbnail 2:45Watch Later

RILLA – AINT NUTTIN NEW

  • by OFFTHISEARTH365
  • 1,212 views (at this time)

After watching the video and giving it a THUMBS UP, I went back to the #rilla tweet on Twitter to check things out.


everybody aint yo friend #Rilla

You would think that this would be a hostile remark. However, after watching the video on YouTube (RILLA – AINT NUTTIN NEW) this is somewhat what the song is about.

So far, I feel this strengthens my case that this RILLA sticker was intended for them.

But there’s MORE on RILLA on YouTube, to make sure my conclusion is correct I continued on. The next RILLA I got from YouTube was this 4:45 video (rap) that was obviously filmed by a buddy of his and was posted 2 months ago.

Cool song though.

Thumbnail Watch Later

Rilla – No Limit (Prod by So Sick) [Official Video]

  • by emkid626
  • 153 views (at this time)

After watching this video I went back to Twitter to see if anything else came up.

everybody claim they real but obviously not cus everybody falling out wit eachother #Rilla

depending on ppl will only lead to disappointments #Rilla

if you got a girl that’s riding for you & she loyal then keep her 💯 #Rilla factssss

INTERESTING

It seems RILLA is trying to spread “a word” of some sort…sounds to me a lot like LOYALTY. Like the three responses above:

  • “everybody claim they real but obviously not cus everybody falling out wit eachother”
    TRANSLATION: Just because people claim to be your friend, doesn’t mean they are
  • “depending on ppl will only lead to disappointments”
    TRANSLATION: You can’t depend on anybody
  • “if you got a girl that’s riding for you & she loyal then keep her”
    TRANSLATION: If your woman loves you, treat her right

Almost like I said in a Facebook post not to long ago….remember?

Loyalty

Very interesting indeed.
It’s like as if that RILLA sticker was talking to me…directly to me.

After certain incidences that have occurred to me in the past (those who know me KNOW what they are), it seems RILLA might be on to something.

But wait…
…there are other RILLAS on YouTube
  1. Rilla – Gone (Beat by Chris Calor)

  2. Rilla – Faded (The Prodigy)

  3. Rilla [H.L.]

MY CONCLUSION

Because of the baseball hat in the RILLA sticker

I’m guessing it’s these guys…

Thumbnail can anyone prove me wrong?

So all in all, it’s simple.

RILLA to me means this:

It's time to grow up.